Insights

We write what we’d explain in a meeting, without charging you for the meeting.

This isn’t a news blog or an announcements channel. Every text answers a question real clients ask before hiring: where to start, what can be automated, why the checkout loses sales, what it takes for an AI to cite you. If after reading it you can solve it without us, all the better for you.

What you’ll find here
Answers to the questions clients ask before hiring.
Criteria for deciding, not lists of fashionable tools.
What didn’t work on real projects, said plainly.
Texts signed by the person who did that work.
Publication and last-review dates, always visible.
What you won’t find: press releases, trend round-ups or articles written to fill a calendar.
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Artificial intelligence Relacionado: Enterprise AI

What a connected AI assistant is, and where to start in your company

How to move from an isolated chatbot to a layer connected to your systems that executes tasks with permissions and traceability, without replacing what you already use.

Read the article 6 min read · Jun 2026
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4 articles published
Published Artificial intelligence

What a connected AI assistant is, and where to start in your company

How to move from an isolated chatbot to a layer connected to your systems that executes tasks with permissions and traceability, without replacing what you already use.

6 min read · Jun 2026 Read →
Service: Enterprise AI
Published Automation

Five processes worth automating first

Onboarding, approvals, commercial follow-up, reconciliation and reports: the five processes with the best ratio of effort to time recovered.

4 min read · Jun 2026 Read →
Service: Automation and integrations
Published SEO and GEO

How to get cited in AI search

A model doesn’t choose the best-ranked page: it chooses the one it can read, verify and attribute. What that changes about how you structure a page.

5 min read · May 2026 Read →
Service: SEO, GEO and AI visibility
Published WordPress

WooCommerce checkout errors and how to avoid them

The most expensive failures in a WooCommerce checkout, in order of how much they cost, and how to tell performance apart from form friction.

7 min read · May 2026 Read →
Service: WordPress & WooCommerce
The hub opens with four articles, not twenty. We would rather publish little and have each text resolve something than fill the section to look busy. The next ones are already written by whoever did that work, and they go out when they have been reviewed, not before.
Reading paths

If you arrived with a concrete problem, start here

Three short paths. Each one ends at the page for the service that applies, so you can decide whether to resolve this in-house or have us do it.

Senior management

You want to use AI but don’t know on what

1 Start with the connected-assistant article: what it is and what it isn’t.
2 Follow with the five processes worth automating first.
3 If something fits, request the assessment with that process in mind.
See Enterprise AI →
Marketing

Your company doesn’t appear when people ask AI

1 Read how a model chooses who to cite and what it needs to find.
2 Review your pages’ structure against that criterion.
3 Request an audit if the problem is content, not advertising.
See SEO, GEO and visibility →
Technical lead

The store gets visits but loses purchases

1 Go through the most expensive checkout errors in WooCommerce.
2 Separate what is performance from what is form friction.
3 If the assessment is already done, we go straight to the fix.
See e-commerce →
Editorial policy

Who writes, by what criteria, and what we do when something stops being true.

We sell content and AI services, so the least we can do is explain how we produce our own. These five rules are public so you can hold us to them if we ever fail to follow them.

The person who did the work writes it

There are no external copywriters writing about projects they never saw. Every article is signed by the team member who lived it.

AI helps, it doesn’t sign

Researching, ordering and translating with models, yes. Publishing without human review, no. Whoever signs answers for every claim in the text.

No sponsored content

Nobody pays us to appear here. If we recommend a tool we are a partner of, we say so in the article.

Publication and review dates

On a subject where everything changes every six months, an undated article is a suspicious article. Both dates go visible at the top.

If something stops being true, it gets corrected

The text is updated and what changed, and when, is noted. We don’t delete the error silently or rewrite history.

How each article is structured
The answer, in the first paragraph
Anyone who only wants the fact has it at the top. The rest of the article explains why, and the cases where it doesn’t apply.
Subheadings that are real questions
The same ones people ask us in meetings, so you can skip straight to what interests you.
Sources and assumptions declared
Where each figure comes from and in what context it was measured. If it is our own experience, we say it is our own experience.
What to do next
One concrete step at the end: a checklist, a question for your team, or the service that applies.
This structure isn’t decorative: it is what lets a search engine or an AI model extract the right answer and cite the source. It is the same criterion we apply on SEO and GEO projects.
On the use of AI: we use models to research, order drafts and translate. We don’t publish generated text without a team member reviewing it, correcting it and signing it. When an article rests on a tool we are a partner of, it is stated in the article itself.

From article to service

Every topic in this section has a page with the scope, the limits and how it is charged.

Where each article is published

Articles are published here and distributed through the channels already running. There is no active mailing list: when there is one, it will be announced with its own consent.

01
This section — the complete article, with no cuts or partial versions.
02
LinkedIn — notice of each publication with a link to the source.
03
Site search — to find any published page, without leaving your details.
We also publish each article on LinkedIn, and the search at /en/insights/search/ for anyone who would rather read without leaving an email address.

Is your case not in any of these articles?

Write us the question. If the answer is short, we’ll simply send it by email. If it is long, it will probably become the next article — and a conversation, if that helps.