TouringXX
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Intelligence and automation

Enterprise AIFeatured AI HubPlatform · featured Chatbots and conversational agentsWeb · messaging · voice Automation and integrations Internal apps and systems AI avatars and digital twins

Web and product

Web design and development E-commerce development Performance and optimisation Maintenance and support

Visibility and marketing

SEO, GEO and AI visibility Marketing, content and social media

Brand and production

Design, print and production Branding and visual identity Problem solving & technical fixes

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Visibility, marketing and content

Strategy, content and social management, from one team.

We plan the content, produce it and — when it forms part of the scope — publish and manage the accounts: editorial calendar, pieces for each channel, scheduling, tracking and reporting.

Where it starts and where it ends
We do
· Content strategy and editorial calendar. · Content creation and design for each channel. · Scheduling, publishing and account management. · Tracking, reporting and results review. · Community management when it forms part of the scope.
Additional scope to be defined
· Media buying and paid advertising management. · Large-scale on-location video production. · Sales or customer support on the channels.
Scope is defined project by project: it can cover strategy and production only, or the whole operation — including publishing and account management.
At a glance

TouringXX’s marketing, digital content and social media service covers the full cycle: strategy and editorial calendar, creation and design of the pieces, scheduling and publishing, social account management, tracking and reporting. Depending on the agreed scope, the team can handle the whole operation or only the part the client doesn’t cover internally. The expected outcome is a constant presence, coherent with the brand identity and sustained over time.

A complete operation, at whatever scope is agreed

This service can start at strategy and end at publishing: defining what gets communicated and on which channel, building the editorial calendar, producing the pieces — posts, carousels, stories, reels and video — adapting them per channel, scheduling them and publishing them.

When it forms part of the scope, we also manage the accounts: post tracking, community management, coordination with the client’s team and reporting with a results review. Media buying and paid management are treated as additional scope, defined per project.

Content strategy Editorial calendar Post design Carousels and stories Reels and video Scheduling and publishing Account management Reporting
Who it’s for

Brands that need to publish consistently.

Companies with no social media team. They need a constant presence and today nobody sustains it week to week.
Marketing teams with more demand than capacity. The strategy is defined and they need production, publishing and follow-up.
Brands with several accounts or several languages. Each channel demands its own format and cadence, not the same piece replicated.
Organisations that want to tidy what they already publish. There is activity, but no calendar, no shared criteria and no results review.
Define before producing. If the brand has no clear identity, every piece will be designed differently and the result will be inconsistent however much care is taken. In that case starting with branding is the sensible route.
Common situations

Signs the operation needs support

Publishing happens when somebody remembers, not when it suits.
The accounts look like they belong to different brands.
There is no calendar: content is decided the same day.
Nobody reviews what worked last month, or on what basis.
Messages and comments go unanswered for days.
There is valuable content that never becomes a post.
Scope

What the service covers, area by area

Scope is agreed at the start: it can include all four areas or only those the client’s team doesn’t cover internally.

Visual pendingmuestra real · calendar
Area 01

Strategy and planning

· Content strategy · Editorial calendar · Channel definition · Content lines and pillars · Cadence per channel
Visual pendingmuestra real · carousel
Area 02

Creation and design

· Posts and carousels · Stories and verticals · Reels and video pieces · Copy and editorial adaptation · Per-channel adaptations
Visual pendingmuestra real · scheduling
Area 03

Publishing and management

· Scheduling and publishing · Social account management · Post tracking · Community management (per scope) · Coordination with the client
Visual pendingmuestra real · deck
Area 04

Corporate content

· Presentations and pitch decks · E-books and white papers · Infographics · Email pieces · Campaign kits
Results

What changes with a sustained operation

Reach and engagement depend on the content, the channel and the audience. What this service solves is that the presence exists, is coherent and doesn’t depend on somebody remembering.

A constant presence

A calendar that is kept, with cadence defined per channel rather than by team availability.

Coherence across channels

Every piece is recognisable as the same brand, in any format.

A single point of contact

Strategy, design, publishing and reporting coordinated by the same team.

Decisions with data

Reporting shows which content worked and what to adjust the following period.

Less internal load

The client’s team provides context and approves; the daily operation is covered.

Reusable content

One idea is adapted to several formats instead of being produced again.

How we work this service

Strategy first, operation second.

Publishing without judgement takes the same time as publishing with it and yields less. Defining strategy, calendar and a system of pieces up front makes it possible to produce fast, sustain the cadence and check whether it works.

01 Assessment and strategy

Channels, audience and goals are reviewed, and what gets communicated on each channel is defined.

Recibes: strategy and content pillars
02 Calendar and system

The editorial calendar and the base templates that give each format consistency are defined.

Recibes: approved calendar and system of pieces
03 Production and publishing

Pieces are created and adapted, scheduled and published according to the agreed calendar.

Recibes: content published per channel
04 Tracking and reporting

Performance is tracked, the activity within scope is handled and the next period is adjusted.

Recibes: period report and adjustments
The accounts and the files always belong to the client. Management is done with delegated access on the organisation’s accounts, with minimum permissions, revocable at any time. Templates are delivered in editable format so the team can produce variants on their own.
The system in action

A content system, not individual pieces.

Posts, carousels, stories and reels that are recognisable as the same brand, planned on a calendar that is kept.

Visual pending 16:9
Social content system · campaign grid — posts, carousels, stories and reels from a single campaign
Visual pending 4:3
Content calendar / publishing workflow — editorial calendar with approval and publishing states

The calendar demonstrates the part the pieces don’t show: planning, approval and sustained cadence.

Service: Marketing and content

“This company is on point. They kept communication with me and were prompt. The quality of their work is excellent. I would recommend them to anyone. I love my flier. […]”

my
myrikle1 · Client review
Original wording · source: Envato Studio
What can be claimed

Consistency can be sustained; reach depends on other things.

A calendar that is kept and well-made pieces improve what the brand conveys and make measurement possible. How many people see it depends on the algorithm, the moment of publishing and the existing audience: we report what happens and adjust, without promising reach figures.

View all testimonials
Frequently asked questions

Common questions about content production

If the goal is sustaining several channels, defining scope and cadence matters more than individual pieces.

Do you manage the company’s social media?+
Yes, when it forms part of the agreed scope. We can handle strategy, the editorial calendar, content creation, scheduling, publishing, tracking and reporting, plus community management if included. It is also possible to contract only one part — production without publishing, for example — if the internal team covers the rest.
Do you buy media or manage paid advertising?+
Not automatically: media buying and paid management are treated as additional scope, defined per project. The creative assets a campaign needs are part of the service.
Who owns the accounts and the access?+
The client, always. Management is done with delegated access on the organisation’s accounts, with the minimum permissions necessary, revocable at any time.
Do you write the copy or only design?+
Copy and editorial adaptation are part of the service when included in the scope. On highly technical projects the base content usually comes from the client and we adapt it to each channel and format.
How often do you publish?+
Cadence is defined in the editorial calendar, channel by channel and according to the objective. A frequency that is sustainable for months is better than a high volume abandoned after a few weeks.
How is the result measured?+
With periodic reporting on the platforms’ own metrics: posts, reach, engagement and community growth. We report what happens and adjust the plan; we don’t commit to reach figures because they depend on the algorithm and on the existing audience.
Can we produce ourselves afterwards?+
Yes. Templates are delivered in editable format with a short guide so the team can generate variants; and if you would rather run the operation internally, AI Hub brings together the tools to do it.
Do we need brand guidelines to start?+
They help a great deal. If none exist, we can work with the available materials, though the result will be less consistent. When the identity is loosely defined, resolving that first with branding is the sensible route.
Do you work per piece or per monthly volume?+
Both are possible. For one-off needs we quote per piece; for a sustained presence a periodic agreement covering calendar, production, publishing and reporting is the better fit.
Do you produce in several languages?+
Yes. Pieces can be adapted to Spanish and English, bearing in mind that text length changes and compositions have to be adjusted, not just translated.

Services that usually go with it

Graphic production rests on the identity and is complemented by video.

To go deeper

How to build content that also works for ranking.

If you would rather manage it internally

You can also run this operation from AI Hub

AI Hub lets your own team create, organise, schedule and publish content from a single environment, alongside image, video, automation, agent, research and many other AI capabilities.

It doesn’t replace the managed service: it is the route for those who prefer to run the operation with their own team. The two can be combined — strategy and system with us, daily execution on the platform, or the other way round.

Explorar AI Hub
Related areas in the platform
07Social media and marketing
03Image, design and photography
04Video, UGC and avatars
02Text and productivity

Tell us which channels you need to sustain, and at what scope.

With the channels, the planned cadence and what your team can cover internally, we define whether the service covers the whole operation, production only, or just the system for you to produce yourselves.