A store that sells — not just a catalogue online.
We build stores on WooCommerce or custom-developed, with catalogue, checkout and integrations resolved so orders reach your systems complete and customers always know what happened with their purchase.
TouringXX’s e-commerce development builds online stores on WooCommerce or with custom code, covering catalogue, checkout, payments, shipping and integration with management systems. It is built for companies selling online, or about to, that need orders to flow without manual entry. The expected outcome is a store that converts better and doesn’t create admin work every time somebody buys.
Selling online is more than publishing products
A store works when the customer finds what they are looking for, understands what they are buying and completes payment without hesitation. And when, on the other side, that order appears in the system with the right data, updates stock and triggers the right notifications.
The problems are usually in the details: badly organised variations, shipping costs that appear too late, a checkout with too many steps, or stock that doesn’t match reality. That is where the sale is lost — not in the homepage design.
Businesses that sell seriously, not occasionally.
Signs the store is holding sales back
What changes with a well-built store
Conversion depends on the product, the price and the traffic, not only on development. What the store can solve is everything that currently loses sales for no reason.
Fewer steps, costs visible from the start and fewer abandonments from confusion.
Categories, filters and variations organised around how the customer searches.
The sale reaches the management system with the right data, with no re-entry.
What the store shows matches what exists, and it updates on each sale.
Transactional emails that report real order status and cut enquiries.
A structure that supports more products, more languages and more markets.
What development covers
Catalogue and product
Checkout and payments
Integrations
Performance and measurement
The catalogue first, the design second.
The catalogue structure — how products, variations and attributes are organised — conditions everything else: navigation, filters, stock and even SEO. Starting there avoids redoing the work.
How products, variations, attributes and prices are organised is defined before touching design.
Navigation, the product page and checkout are designed with the fewest possible steps.
The store is built and payments, shipping, stock and management systems are connected.
The full purchase journey is tested, fixed and published with active monitoring.
Not a store screen: the full path to payment.
Catalogue, product page, cart and mobile checkout form a single sequence. That is where the sale is won or lost.
“We rebuilt the checkout and connected the store to the management system. Orders come in on their own and we stopped entering every sale by hand.”
Nodo Estudio · Uruguay
We can improve the store; we can’t promise sales.
Development removes obstacles: a confusing checkout, a search that finds nothing, shipping that isn’t calculated. How much sales grow also depends on the product, the price, the competition and the traffic. We measure what happens and tune with that data.
View all testimonialsCommon questions about online stores
If you already have a store running, it is better to start from a review before deciding whether to rebuild it.
Services that usually go with it
A store needs speed, maintenance and someone who answers when something fails.
To go deeper
The most common checkout mistakes and how to avoid them.
Support, product content and commercial follow-up
AI Hub includes chatbot, shared inbox, CRM and product copy and image generation modules, useful for the team running the store day to day.
The store, its integrations, the checkout and performance are resolved in this service.
Explore AI HubTell us what you sell and how orders reach you today.
With the catalogue, the volume and the systems you already use we can define whether a new store, a redesign or fixing specific points of the current one is the right route.