Intelligence and automation

Chatbots and agents that talk where your customers already are.

Conversational assistants for websites, online stores, WhatsApp, Instagram and voice channels. They answer using the company’s own knowledge, support sales processes, manage bookings, check products and hand over to a person when human attention is needed.

How a conversation gets resolved
1
A message arrives
Web, store, WhatsApp, Instagram, Messenger, Telegram or a phone call.
2
The intent is interpreted
Enquiry, purchase, complaint, booking or a request for a person.
3
It answers with your own knowledge
Website, documents, FAQs and texts uploaded by the company.
4
It executes what the integration allows
Check the catalogue, log a lead, book or review an order.
5
It hands over to a person
With the conversation history, when handover is configured.
At a glance

TouringXX chatbots and conversational agents are systems that handle enquiries and run flows on web, e-commerce, messaging or voice, using the company’s knowledge and the integrations available in each case. They are implemented on the site, the store, WhatsApp, Instagram, Messenger, Telegram or the phone, with handover to human support when the conversation requires it.

One assistant, on whichever channels you use

The assistant is trained on the knowledge the company already has: its website, its documents, its FAQs and any texts provided. From there it answers with the brand’s own judgement, in the customer’s language and with the defined tone. The visual appearance, suggested questions, history and contact capture are all customised.

What the assistant can do — beyond answering — depends on the integration available: checking a catalogue, retrieving an order status, booking an appointment or logging a lead. When the project needs to work on the organisation’s internal systems, the right service is Enterprise AI; the two can be combined.

Web chatbot E-commerce WhatsApp Instagram Messenger Telegram Phone agent
Who it’s for

Businesses that serve, guide and sell through conversation.

Online stores with repeat enquiries. Sizes, shipping, availability and order status take up most of the daily workload.
Sales teams receiving leads through messaging. WhatsApp and Instagram concentrate enquiries that get lost after hours or between chats.
Businesses that run on appointments. Clinics, practices and services where booking, confirming or rescheduling is the core process.
Companies with overloaded phone lines. Calls that repeat, get missed or require taking the same details every time.
It is not for every case. If the information is disorganised or duplicated across systems, the data and the integrations should be tidied first. The assessment detects that before committing to an implementation.
Common situations

Signs your company may need this

The same questions are answered dozens of times a day.
Enquiries outside office hours are answered late, or not at all.
Leads arrive through messaging and are never logged in any system.
The team copies conversation data into a spreadsheet or the CRM by hand.
There is useful documentation the customer never finds, so they ask instead.
Results

What changes day to day

Real scope depends on the channels activated and on the integrations available. These are the changes an implementation aims for, not guaranteed figures.

An immediate answer in the customer’s channel

The enquiry is resolved where the customer already is, with no forms and no waiting.

Leads captured and qualified

Contact details and context are captured and available to the sales team.

Less repetitive load

The human team receives the conversations that genuinely need judgement.

Continuity across channels

The same knowledge and the same tone on web, messaging and voice.

Scope

Channels and integrations

Website WooCommerce Shopify WhatsApp Instagram Messenger Telegram Phone CRM Calendar
Deliverables of an implementation
01Definition of channels, conversational scope and handover criteria.
02Knowledge base: website, documents, FAQs and the company’s own texts.
03Visual customisation, language, tone, suggested questions and contact capture.
04Available integrations: catalogue, orders, CRM, calendar or API.
05Testing with real conversations, answer tuning and go-live.
Use cases

Real conversations

E-commerce “Do you have this trainer in a size 41, and how long is delivery?”
It checks the connected catalogue and answers with availability and lead time, subject to the integration.
WhatsApp “I need a quote for 200 custom units.”
It takes the details, qualifies the enquiry and logs it for the sales team.
Instagram “Are you still open on Saturdays?”
It answers with the information published by the company and offers to continue on another channel.
Bookings “I need to move my Tuesday appointment to next week.”
It checks the calendar and proposes slots when the calendar integration is available.
Support “I can’t log in to my account.”
It guides the usual steps and hands over to a person with the history when it can’t be resolved.
Phone “Incoming call outside office hours.”
The voice agent answers, takes the reason and the details, and logs it for follow-up.
Voice and phone

AI phone agents

A voice agent holds real telephone conversations: it answers a call, understands the reason, replies with the company’s information, takes the details needed and logs the record for follow-up. It is not an options menu or a recording.

Where the project requires it, the agent can connect to the CRM, the calendar, the commercial systems or the knowledge base. Hours of availability are defined in each implementation.

What a call can resolve
Handling enquiries Answers frequent questions with the information published by the company.
Taking calls Answers when the team is busy or outside the agreed hours.
Lead qualification Takes the reason, the details and the context, and logs them.
Bookings and calendar Checks availability and books or reschedules, with a calendar integration.
Confirmations Confirms appointments, orders or attendance and updates the corresponding record.
Handover Transfers to a person when the conversation goes beyond what was planned.
The agent’s hours of availability depend on the configuration agreed in each project.
How we work this service

Four stages, each ending in a clear decision.

No project starts by choosing a tool. It starts by defining which conversations need solving, on which channels and with what information.

01 Definition

Channels, conversational scope and what happens when the assistant can’t resolve are agreed.

Recibes: channel and flow map
02 Knowledge

The knowledge base is prepared from web, documents and FAQs, and brand tone and language are defined.

Recibes: loaded knowledge base
03 Integration

Channels and the systems the project requires are connected, with their credentials and permissions.

Recibes: working assistant in a test environment
04 Go live

It is tested with real conversations, answers are tuned and follow-up is defined.

Recibes: assistant in production and tuning plan
Security and governance from the first stage. We define which data falls within scope, who can query it, which actions are permitted and how they are logged. Where the case requires it, the architecture can use private infrastructure, local models or minimisation mechanisms designed to reduce information exposure. How data is processed depends on the models, providers, integrations and architecture chosen.
One conversation, several channels

The same conversation, on the channel where the customer is.

Web, e-commerce, WhatsApp, Instagram and phone share the same knowledge, the same rules and the same record of what happens.

Visual pending 16:9
Chatbot · multichannel experience — a central conversation connected to web, WhatsApp, Instagram, e-commerce and phone
Visual pending 4:3
Voice agent · phone call experience — call in progress, status, transcript and resulting action

The voice agent needs to show what a chat screenshot can’t: call status, transcript and the action that gets logged.

Service: Enterprise AI

“We connected the ERP and invoicing to the assistant. Today the team resolves in seconds queries that used to mean requesting a report and waiting.”

▲ Less time on internal queries
MF
María Belén Ferraro · Operations Director
Grupo Andes · Argentina
What can be claimed

What the assistant can do depends on the integration available.

Impact depends on conversation volume, on the quality of the available content and on which integrations can be enabled. During the assessment the scope is estimated with the company’s real data, and what is measurable from day one is defined.

View all testimonials
Frequently asked questions

What people ask before starting

If your question is not here, the assessment is where we answer it with your company’s context.

Can the chatbot learn from my website content?+
Yes. The knowledge base can be built from the pages of the site, along with files, texts and FAQs uploaded by the company. What it is allowed to answer is defined in the project.
Can it work with our own documents?+
Yes: manuals, catalogues, policies or instructions in the supported formats. The assistant answers citing that material instead of improvising.
Can it integrate with WhatsApp?+
Yes. WhatsApp is one of the main channels of the service. The integration requires an enabled account and the corresponding credentials from the messaging provider.
Can it integrate with Instagram?+
Yes, for direct messaging, within the scope the available integration allows at any given time. Facebook Messenger and Telegram can also be considered.
Can it connect to WooCommerce or Shopify?+
Yes, when the store exposes the necessary information. With the integration in place it can check the catalogue, search products and, depending on the case, report on orders.
Can it recommend products?+
Yes, based on the connected catalogue and the rules defined. Recommendation quality depends on how the product information is structured.
Can it transfer a conversation to a person?+
Yes, when handover is configured. The conversation reaches the team with the history, so the customer doesn’t have to repeat what they already said.
Can it book appointments?+
Yes, with a calendar or booking-system integration. Without that integration it can take the request and log it to be confirmed manually.
Can it answer phone calls?+
Yes. Voice agents hold telephone conversations: they handle enquiries, take details, qualify, confirm and hand over. Hours of availability depend on the configuration agreed.
Can it connect to a CRM?+
Yes, to log contacts, conversations and opportunities when the CRM offers an integration route.
Can it work in several languages?+
Yes. It can serve in Spanish, English or other languages depending on the model and the configuration, keeping the same base knowledge.
What information do we need to implement it?+
The content that will serve as the base, the channels to activate, the credentials for those channels, and a definition of what the assistant should do when it can’t resolve an enquiry.

Services that usually go with it

An assistant performs better when the data is already tidy and connected.

To go deeper

Articles that explain the approach before a decision is made.

Guidance

Which AI solution do you need?

Four distinct propositions that can be combined in one project. This table helps place where to start.

What you need
Service
Connect AI to my systems, data and internal processes
Enterprise AI
Give my team a platform of AI tools
AI Hub
Serve customers on web, WhatsApp, Instagram or phone
Chatbots and conversational agents
Reduce manual work between systems
Automation and integrations
I’m not sure yet
Request an assessment
Also available in AI Hub

If you would rather your team ran the chatbots directly

AI Hub lets your team manage conversations, channels and conversational tools from a single environment, depending on the plan and configuration: conversational modules, a shared inbox with human agents and a WhatsApp connection.

If you would rather delegate the design, the configuration, the integrations and the operation of the system, TouringXX handles it through this service. Both routes can be combined.

Explore AI Hub
Related areas in the platform
08Chatbots, sales and support
06Agents and automation
01Chat, research and knowledge
05Voice, audio and music

Tell us which channel you need to solve.

In the first conversation we review where enquiries land today, what information can support the answers and which integrations are possible. That defines the assistant’s scope before implementing it.