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Intelligence and automation

Enterprise AIFeatured AI HubPlatform · featured Chatbots and conversational agentsWeb · messaging · voice Automation and integrations Internal apps and systems AI avatars and digital twins

Web and product

Web design and development E-commerce development Performance and optimisation Maintenance and support

Visibility and marketing

SEO, GEO and AI visibility Marketing, content and social media

Brand and production

Design, print and production Branding and visual identity Problem solving & technical fixes

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Visibility, marketing and content

A presence that search engines and AI platforms can find, understand and cite.

Search no longer happens only in a search engine. We work on the technical base, the content and the structured data so your company is found, understood and able to appear as a source in AI-generated answers. No platform guarantees rankings or citations: what we build is the base that makes them possible.

From entity to citation
1
A defined entity
Who the company is, what it does and which topics it is associated with.
2
Content that answers
Pages and articles that resolve real questions, not loose keywords.
3
Machine-readable structure
Semantic hierarchy, structured data and coherent internal linking.
4
Search engines and generative engines
Some index the page; others interpret the content to answer.
5
Mentions and citations
The brand appears as a source. We work to earn it, we don’t guarantee it.
The last two steps depend on each platform: you can work to earn them, not guarantee them.
At a glance

TouringXX’s SEO, GEO and AI visibility service combines technical optimisation, content architecture and structured data so a brand is found by search engines and understood by generative engines. It is built for companies publishing content without clear results, or that don’t appear when someone searches for what they offer. The expected outcome is a solid, measurable base; rankings and citations are not guaranteed.

SEO and GEO are not the same thing

SEO works to get a page indexed and ranked in a search engine. GEO — generative engine optimisation — works so a model understands what your company is about, associates it with the right topics and can use it as a source when writing an answer.

They share a foundation: clear content, semantic structure and well-defined entities. They differ in the objective. One pursues a click; the other, a mention inside an answer that may never generate that click. Both matter, and both are worked on in the same project.

SEO
Indexing, ranking and clicks from traditional search engines. Measured with impressions, average position and traffic.
GEO
Understanding, topical association and appearing as a source in generated answers. Tracked with mentions and citations.
Who it’s for

Companies whose best argument never reaches the people searching for it.

Companies invisible in their own category. They offer something competitive, but don’t appear when someone searches for it.
Sites with traffic that doesn’t convert. Visits arrive, but from enquiries unrelated to the real service.
Brands publishing without results. There is content, but it isn’t structured and doesn’t answer concrete questions.
Bilingual businesses or several markets. Each language must work on its own without competing with the other.
What we don’t promise. We don’t guarantee search rankings, traffic volume, mentions or citations on AI platforms. No agency controls those algorithms. What can be committed to is the technical work, the quality of the content and honest measurement of what happens.
Common situations

Signs that visibility needs work

Searching the company name shows third parties before your own site.
AI models describe the company’s business wrongly, or confuse it with another.
There are articles published months ago that never received visits.
The site migrated or was redesigned and organic traffic dropped unexplained.
There is a two-language version, but one cannibalises the other in search.
Nobody knows which queries bring people to the site today.
Results

What changes with visibility work

These are the changes the service aims for and that can be observed in the measurement. The pace depends on the starting point, the competition and the sector.

A technical base without obstacles

The site is crawled and indexed correctly, with no pages blocked or duplicated by mistake.

An understood entity

Search engines and models associate the brand with the right topics and services.

Content that answers questions

Pages built around real intent, not keyword lists.

A citable structure

Clear definitions, self-contained sections and structured data that make citation easier.

Two languages without conflict

Each version ranks in its market without competing against the other.

Honest measurement

A dashboard with what improves, what doesn’t, and what can be attributed to the work.

Scope

Four fronts worked on in parallel

Front 01

Technical SEO

· Crawling and indexing · URL architecture · Canonicals and redirects · Sitemap and robots · Core Web Vitals as a factor · Migrations without loss
Front 02

Content and on-page

· Intent research · Content architecture · Titles and metadata · Internal linking · Topical authority · Adapted bilingual content
Front 03

Data and entities

· Structured data · Organization and Service · Article and FAQPage · Entity optimisation · Name consistency · Profiles and external references
Front 04

GEO and measurement

· Citable content · Visible authorship and dates · Direct answers · Mention monitoring · Organic analytics · Periodic reports
How we work this service

First the base is fixed, then authority is built.

Publishing content on a broken technical base wastes effort. Order matters: if the site isn’t crawled properly or the content isn’t structured, no article compensates for that gap.

01 Audit

The technical state, the existing content and how search engines and models describe the brand are reviewed.

Recibes: report with prioritised findings
02 Fixes

Technical blockers are resolved: indexing, duplicates, structure, structured data and linking.

Recibes: technical base fixed and verified
03 Content and entities

The topical architecture is defined, key pages optimised and new content planned.

Recibes: content plan and optimised pages
04 Measurement and tuning

Evolution in search engines and AI platforms is tracked, and adjusted according to the data.

Recibes: dashboard and reports with recommendations
Bilingual work from the outset. A site in two languages needs hreflang reciprocal, adapted content — not literally translated — and entities named consistently in both. When this is resolved at the end, you end up fixing problems that could have been avoided.
How you come to be cited

From search to mention: the full journey.

Content, entity and structured data are what allow a search engine or an AI platform to understand who you are and mention you. It is a chain, not a one-off tweak.

Visual pending 16:9
SEO / GEO · Discovery & Citation System — search · content · entity · structured data · search engine and AI platform · discovery, mention and citation
The diagram shows where we can work and where we can’t: the chain is built; the final citation depends on each platform.
Service: SEO · GEO

“Very fast service, professional approach and excellent quality work on the theme installation and the SEO. Thank you. I will be requesting other installations.”

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bossresumes · Client review
Original wording · source: Envato Studio
How it is measured

We report what happens, including what isn’t working.

Measurement covers indexing, rankings, organic traffic and the queries the site appears for. For GEO we track mentions and citations on the platforms where they can be observed, with the caveat that this monitoring is still partial across the whole industry.

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Frequently asked questions

What is worth clarifying before starting

The visibility audit answers these questions with your site’s data, not in general terms.

Do you guarantee first position on Google?+
No. Positions cannot be guaranteed: search algorithms are not controllable from outside. What we commit to is the technical and editorial work that improves the odds, along with transparent measurement of the evolution.
What exactly is GEO, and how is it different from SEO?+
GEO is the work that helps generative engines understand your content and use it as a source when writing answers. SEO aims for a page to rank and receive clicks. They share fundamentals, but GEO prioritises clear definitions, self-contained sections and verifiable data over the click.
Can we appear in AI answers if nobody knows us?+
It is harder, but not impossible. Models rely on accessible, well-structured content. A small company with clear, specific content about its niche can be cited where a large, generic one is not.
How long before a change shows?+
The technical part shows within weeks, once the site is crawled again. Topical authority and content take months. In GEO the timings are even less predictable because each platform updates its knowledge at its own pace.
Is it worth it if the site is very slow or old?+
The work can be done, but it yields less. If performance or structure is a serious obstacle, the audit says so and recommends resolving that first, through optimisation or a redesign.
How is visibility on AI platforms measured?+
With mention and citation tracking on the platforms where it is observable, plus periodic control queries. It is a developing field: the tools are still partial, and that is how we report it — without presenting estimates as certainties.
Do we need to publish content every month?+
Not necessarily. A small set of solid, up-to-date pages is better than a constant flow of shallow articles. Frequency is defined according to real resources and the goal, not as a fixed quota.

Services that usually go with it

Visibility depends on the site working and on there being content to publish.

To go deeper

How citation works in generative engines and what can be influenced.

Also available in AI Hub

Research and drafts for ongoing work

AI Hub brings together real-time search, deep research, work on your own documents and writing with templates and brand voice — useful for teams producing content consistently.

The technical audit, the content architecture, the structured data and the editorial judgement remain the work of this service.

Explore AI Hub
Related areas in the platform
01Chat, research and knowledge
02Text and productivity
10Files and integrations
07Social media and marketing

Let’s start by seeing how people find you today.

The audit reviews the technical state, the content structure and the brand’s presence in search engines and AI platforms. By the end you will know what is holding visibility back and in what order to resolve it.